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Category Archives: StartupBusinessTips

On the subject of Money

Posted on August 25, 2019 by Alik Barsegian — Leave a reply

Money is seen differently by different people and the spectrum of views is wide – from ‘money is the root of all evil’ to ‘money makes the world go round’. Continue Reading →

Posted in StartupBusinessTips | Leave a reply

First, ask yourself how bad you want it

Posted on August 22, 2019 by Alik Barsegian — Leave a reply

Whether you are already working on a start-up business venture or simply considering one, you are able from the very beginning to tell how successful it will be. It is Continue Reading →

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Never do what marketing gurus tell you to do

Posted on August 11, 2019 by Alik Barsegian — Leave a reply

By all means, listen to marketing gurus but never do what they tell you to. Why, I hear you ask? Well, imagine for a moment that you are a marketing Continue Reading →

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What are you going to sell them next?

Posted on July 13, 2019 by Alik Barsegian — Leave a reply

It is a well-known fact that it’s much easier to sell to someone who bought from you in the past than to acquire a new customer (provided, of course, that Continue Reading →

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Always give your customers what they want

Posted on July 13, 2019 by Alik Barsegian — Leave a reply

There are some schools of business thought that advocate an elitist, discerning approach to providing products or services to customers. They urge you to create a red carpet / velvet Continue Reading →

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Always be aware of your customers’ point of view

Posted on July 13, 2019 by Alik Barsegian — Leave a reply

I am addicted to lattes. Soy lattes, to be precise. And it has to be the BonSoy brand of soy milk, or the latte is ruined for me. All other Continue Reading →

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Don’t have a website

Posted on July 1, 2019 by Alik Barsegian — Leave a reply

There are two types of websites these days: a point-of-presence and a sales tool. The first type, a point-of-presence, is just a fancy directory listing: here’s who we are, here’s Continue Reading →

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Understand your clients

Posted on June 6, 2019 by Alik Barsegian — Leave a reply

It is not enough to know that your clients want your product. You also need to know why they want it. Because in business you cannot stand still and you Continue Reading →

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Understand the nature of business

Posted on June 1, 2019 by Alik Barsegian — Leave a reply

Everything in the Universe can be reduced to the two basic forces – expansion and contraction. Working together (against each other, but together) they allow for movement or flow to Continue Reading →

Posted in StartupBusinessTips | Leave a reply

Don’t do everything yourself!

Posted on May 23, 2019 by Alik Barsegian — Leave a reply

One of the major problems in start-ups and small businesses is the founders trying to act in roles they are not suited for. This primarily is an issue in management Continue Reading →

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