One of the major problems in start-ups and small businesses is the founders trying to act in roles they are not suited for.
This primarily is an issue in management and sales roles at larger start-ups but can also be as simple as the founders putting together their own website and trying to operate it.
Pick a role you are particularly suited for and stick with it. For everything else, bring on board external skills and talent.
Even if you have to give away equity in return. Owning a smaller portion of a successful business is better than owning the entirety of a failed one. Don’t get caught up in ego trips.
Engage people, inject them with your enthusiasm, sell them your vision, make them your partners, make them ‘own’ the idea. That’s the role of a founder – not the CE..whatever.
Develop winning strategies for your startup at the FPA Bootcamp for Start-ups workshop.